You can’t judge a book by its cover? Oh yes, you can.
When you come into the store to shop and you’re wearing baggy misshapen jeans, old dirty sneakers, and a sweater that’s seen much better days, I’m going to make at least some assumptions about you.
Then, when you ask me for help finding something to purchase, and I show you 20 garments, 17 of which you refuse to try on, it becomes really difficult for me to help you, especially when you question the price of the 3 things you do try on.
I used to think that women in general were savvy shoppers.
I have met some very well informed shoppers, but I’ve met just as many or more that are not. I’ve been working in retail this past year, and I’ve learned a lot about women shoppers.
Due to changes in fashion and retail as well as equally meaningful changes in the social, political, economic, and environmental realms, it’s in some ways harder to shop today than it was when we were “growing up.”
Well, we’re all grown-up now, and it’s time to shop differently.
From the way you look at your own body, to understanding what different fibers and their properties are, to why things cost what they do and the effects of manufacturing on the environment, there’s a lot to think about when you go shopping these days.
It may not be as easy as it used to be, but I think that shopping can be just as much fun today. And the simple choices we make can enrich other’s lives as well as our own…