Grounded Not Grounded
“IT ALL STARTED WITH A QUESTION…
IF COSMETIC BRANDS OFFER MORE THAN FORTY SHADES OF FOUNDATION, THEN WHY ARE THERE SO FEW SHADES OF ‘NUDE’ IN FASHION?”
I’ve written about Heist and Heist tights and my passion for them before. Well, recently they gave me another reason to love them, The Nude Project. The Project is an attempt to compile a data base of diverse and inclusive “nudes.”
We all know that when we go to Nordstrom or Bloomingdales, to buy stockings (remember when it was called just “hose?”) or tights, the term nude becomes meaningless. The same with bras and panties.
My nude, after all, is different from your nude, and your nude is different from hers.
Heist Studios is not the first company to start addressing this problem, but Heist is the first to come up with the idea of a data base. But not only is Heist doing this collection, it’s going to share the results with the entire fashion industry. They’re going to put it right out there, for all to access and use! This is the kind of collaboration and transparency that excites me. It actually makes me smile.
If it interests you in the least, you can go to the Heist site, read about it, and add your nude to mine, and hers, and hers…
This Will Not Do
Did you see this map, from the Washington Post, shipments of the Ivanka Trump brand, from all over the world to the United States? What do you think?
Drip, Drop, or Load?
Yesterday, after I wrote about how the brand M.Gemi does weekly small drops of new shoes, I received an email notice from J.Crew telling me that it had just added 253 new items! And this after all of the the news about J.Crew’s precarious position in the industry.
Does this mean that the already cheap dresses are going to go on sale next month?
That’s just one question worth asking. We need to keep asking questions about how this industry works. I’m going to keep asking questions.
P.S. Why mittwoch? Because I’m studying my German again.