Two years ago, I wrote a post telling you that I was looking for a millennial to collaborate with on the blog. Do good things come to those who wait? I don’t know, but today I’m happy to say, found: my millennial. Let me introduce you to Manu.
From today, Manu will be an integral part of this blog. Please get to know her.
My name is Manu. I am woman of moxie, edge, style and grace. I’ve lived in California, New York, London and have travelled over 15 countries. I am currently based out of NYC and am Anita’s millennial partner at Look For the Woman.
I will be contributing to the “What She Wants,” focus from a millennial, female perspective. I will also share my personal style, travel and experience photos along with opinions on wider social and environmental issues, as Anita and I merge our efforts and journey. I hope you like, share, and join in on the conversation and fun discoveries!
Being a millennial myself, I was attracted to the title when this article came across my desk, but as I read on, I sensed a disconnect. In fact, I read the article a couple of times and I was still unable to draw the connection between the title and the body of this article. I wondered about the accuracy of the statement made in the title.
The wisdom one gains in powering through their mean tweens, perplexing twenties and the harsh reality of their thirties is a wonderful thing, it is what develops their resilience and strength of character.
Naturally, we all age and while none of us detests the idea of having wisdom that comes with it, most of us are not exactly thrilled with the idea of visible signs of aging. This has been the norm for quite some time and given the trends presented in the article,
…this will likely continue to be the norm. And yes, I concur that phrases like “anti-aging” on beauty product labels connote a negative sentiment, although this sentiment occurs in everyone seeing those words again and again, regardless of their age grouping.
But why then is the ‘preventative measures’ response of the millennial generation called out in the article’s title as this generation’s inability to refuse aging?
The fact that magazines are responding by leveraging women above 30 to be brand ambassadors and women in their 60s to be on covers, is although part of a great change that has been long overdue, it is also a product of the magazines’ data driven consumer marketing strategy.
Likewise, just as marketers today are responding by omitting “anti-aging” from beauty product labels and are on the hunt for a more positive label to cater to a changing consumer, marketers from previous decades, based on consumer market research data they were privy to then, likely adopted the very label to target their then target consumer.
It is simply smart marketing to gather various sets of data and act proactively, in this case knowing that a larger portion of tomorrow’s consumer population is septuagenarian and this group is embracing their age as opposed to being “anti-aging.”
As a millennial, my response to “anti-aging” labels on beauty and skin care products is somewhat neutral. I’ve grown up seeing this label on large majority of the products in the beauty aisle, that is my norm! And because I survived bad skin in my teens and twenties, I know and have done much more than I did in my younger days and balanced eating, less drinking, wiping make-up off after a night out and applying a good moisturizer are all part of the lessons I learned.
These preventative measures are in no way a refusal of aging, but an acceptance and initiative to do so gracefully.