fast fashion secrets


“Fast fashion’s true secret to success does not lie in advanced technology or close-by-factories—it’s in selling an unprecedented amount of clothing. As the Harvard Business Review cautions, Zara’s success may only be applicable in industries “where product life cycles are very short.” Fast fashion can only give us low prices if consumers continue to buy new clothes as soon as they’re on the floor. Because fast-fashion goods move so quickly, stores are able to offer their best price first.”

From Overdressed: The Shocking High Price of Cheap Fashion, by Elizabeth L. Cline 



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