“Recycling vintage denim, sourcing sustainable cotton, and improving wash processes from start to finish, are just some of the ways that Gap is working to make denim that looks good and feels good, inside and out.”
The Good News
Right next door to the Gap store on Fifth Avenue, is a small pop-up shop also belonging to Gap. It’s filled with denim, all denim, seriously good denim.
In last week’s rather bleak post about shopping fast fashion, I promised you some good news in the future. Well here it is.
Our old friend Gap, is stepping up its game.
“100% of Gap’s cotton will come from more sustainable sources by 2021.” That’s the word of the CEO, and to read more about this initiative go here.
It’s clear, slow fashion and sustainability are here and they’re here to stay, and that’s a really good thing for all of us. You know that’s true, when American staples like Gap see the benefits of what once may have been considered a passing trend.
That means that sustainability is a process that we can all participate in now.
It’s Gap after all, it’s not some exclusive, niche brand, accessible only to those who vacation on St. Barts.
You can make the choice today, to buy new jeans made with cotton grown conventionally and manufactured conventionally, or not.
Inevitably, brands will give us what we ask for.
It’s not all good news though. I realized I had neglected to add this picture to the ones in last week’s post. And by the way, all of those pictures were of garments that were actually out on the racks at ZARA.
This picture is of a knit skirt with pills on it, not even bought and already pilled.
As someone who has worked in retail, I know that the clothing you see in stores passes through many different hands on the way to the racks, ready for you to try on. Along the way, stuff happens.
And as someone who loves fibers like wool, cashmere, and alpaca, I know that knits pill.
However, generally speaking, the better the knit, the less it pills.
The question’s got to be asked: if you were to buy that skirt, exactly how long would it last before it was donated to Goodwill? Why bother spending money on something that looks like this to begin with?
Shrugs, I’ve always liked the concept, but never found one I really, truly liked. Now this from Universal Standard.
While it isn’t what we might typically call a shrug, the short cardigan like garment, it’s “shrug like,” and I love it. It’s such an innovative design, that one shoulder, and that diagonal line, they’re brilliant. I wrote about similar designs and lines here.
This is Tunie, “like the fish,” she said.
I love her serious, almost angry gaze. Can one gaze angrily? She looks like a painting of a Spanish aristocrat, or an etching of a Phoenician princess, or maybe a woman in a Greek village, who breaks all the boy’s hearts?
I asked her if I could take her picture, and then I sat down and we talked. We both admitted to being serious people.
Tunie was taking a break from working in the coffee shop whose bench she was sitting on. After our chat, as I was leaving, she asked me to stop by again some day. I will.